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Print marketings have been declining for several years as readers find their content online – but now, something unusual is happening.

When was the last time you bought a magazine?

The answer is likely to depend on whether you prefer reading about Theresa May or Taylor Swift.

Magazine marketings have generally been falling since the day the inventor of the internet said: “Hey, why don’t I fabricate the internet? “

But the latest ABC figures, released the coming week, show that sales of certain names are actually going up.